Is Thrive Market worth it? Will you actually save money and time using the online grocer? How does the membership work? We answer all of your burning questions in our family’s review.

Justin and Erica Winn in the kitchen with Thrive market box and food products on the counter

What is Thrive Market?

If you’re not familiar with Thrive Market, it’s a membership-based website featuring organic brands, many natural products and health foods.

You’ll find a lot of:

  • Pantry staples
  • Baking supplies
  • Healthy snacks
  • Desserts
  • Clean home goods
  • Healthy personal care products

They also recently started selling:

  • Grass-fed beef
  • Sustainable seafood
  • Organic chicken
  • Pasture-raised pork

Ready to dive in and try Thrive Market without reading our entire review?

Use this link to start shopping at Thrive Market today. You’ll get 25% off your first order, a free gift and receive a free 30-day trial membership (affiliate link).

We do make a small commission if you join Thrive Market. We’re committed to only sharing the brands and partners we use and love with our community. We appreciate your support of The Real Simple Good Life and our partners.

Thrive Market Review: Our Family’s Experience

We have personally been Thrive Market members for several years now and recommend it to others for the following reasons:

It’s convenient

We really love shopping online at Thrive Market because it saves us time. Everything is delivered to our door! It’s easy to keep our pantry stocked with our favorite Paleo and Whole30 products.

Shopping is easy

You can shop by diet (Paleo, Keto) or category (Pets, Beauty) to get directly to the products you need.

Great variety

We love trying new healthy products. Thrive consistently stocks new brands and products to try.

It’s affordable

We’ve found that prices are generally comparable or lower at Thrive Market than at specialty stores like Whole Foods and Natural Grocers.

It’s easy to cancel

If you decide that you want to cancel, just email Thrive market or use the chat feature on their website – it’s easy!

Thrive Market Membership Cost: How it Works

There are two membership options to choose from:

  • A monthly membership for $9.95 per month
  • An annual membership for $59.95 per year

If you purchase an annual membership, Thrive actually guarantees that it will pay for itself through savings on purchases.

For example, if your membership fee was $60, and you only saved $40 in the year, they will automatically add a $20 credit to your account. Sounds pretty good huh? Read the full policy here.

Interested in giving it a try for free?

Try Thrive Market free for 30 days to see if you like it. Get 25% off your first order and a free gift using this link (affiliate link).

NOTE: If you decide you don’t want the membership you have to cancel it before the 30-day trial period expires. 

Thrive Market Shipping

Getting healthy products delivered to your doorstep is the best feature of shopping at Thrive Market!

We have placed a lot of orders through Thrive Market and they are packaged very well.

For example:

  • Glass is wrapped to prevent breaking
  • Things like chips are packed so they don’t get crushed
  • Items that could melt are shipped with an ice pack

Even though the packaging is always good, we have had a couple of orders where products were damaged/broken during shipping. When this happened we just sent them an email and the products were promptly re-shipped.

We think it’s important to note that Thrive is committed to better packaging, shipping and warehouse practices like:

  • 100% post consumer recyclable packaging
  • Carbon neutral shipping certification through
  • Smarter packing consistently to reduce packing materials
  • Efficient warehouses (90% of waste is recycled or reused)

Most orders are delivered within 2-3 business days and shipping is free on orders over $49.

Shipping is only available to locations in the contiguous U.S. They currently don’t deliver to Alaska, Hawaii, Puerto Rico or Canada – but hope to in the future.

The best features of Thrive Market

Thrive Market has some unique features that make shopping very convenient, including:

Sort by diet

You can easily sort and filter products and pages by dietary needs. Just filter your page to only show products that are compliant with the diet you are looking for (Gluten-free, Paleo, Keto, Etc.) 


Set any product to automatically autoship monthly. Perfect for regular pantry staples or personal care items like toothpaste.


There are two types of kits: starter kits and themed kits. Starter kits generally contain between 5 and10 staple and popular products from categories such as Paleo, Whole30, Vegan, Keto, etc. Theme kits are a bundle of products from categories such as home cleaning, spices, gluten-free baking, snacks and best sellers. 


Occasionally when you order, Thrive Market will throw in a product absolutely free! 

Thrive Market for the Paleo Diet

Thrive Market is THE place to shop online for all of your Paleo pantry staples. You can browse a list of our Thrive favorites here. Some of our most used Paleo pantry items are:

Coconut Aminos

We use coconut aminos in our Korean Beef Bowl and Sweet Potato Chicken Pad Thai recipes.

Nutritional Yeast

We use nutritional yeast a lot to add a “cheesy” flavor to recipes like this Creamy Chicken Alfredo and this Easy Taco Casserole.

Arrowroot Starch

A Paleo pantry staple, arrowroot starch is used for baked goods like these Ginger Molasses Cookies and also as a thickener for sauces like in this Easy Chicken Marsala.

You can browse the entire Thrive Market Paleo category here.

Thrive Market for Whole30

First off, if you are considering a Whole30, be sure to check out our helpful Whole30 guide.

Thrive Market is a great place to shop for Whole30 compliant items, you can browse all of their Whole30 approved products here.

We created a Whole30 Starter Kit to go along with our free Whole30 meal plans.

This kit covers pantry staples you’ll need to follow the plans and crush the Whole30! In addition to this, Thrive carries time-saving Whole30 products like:

  • Ketchup – Because who wants to make their own ketchup. It’s perfect for these Jicama Fries too!
  • Beef Jerky – With several brands and flavors to choose from, it’s easy to pick up this protein packed snack.
  • Marinades & Dressings – These can come in VERY handy when you need to make a Whole30 meal in a pinch. A few good sauces can help you make it through your Whole30.

Thrive Market for the Keto Diet

With the Keto diet blowing up lately, you might be looking for a good place to find Keto friendly products to stock up on.

Thrive is a great place to buy Keto products, here is a link to their dedicated Keto category.

Some of Keto favorites we always keep on hand are:

  • Ghee – The perfect cooking fat for the Keto diet. Use it to add a buttery flavor to roasted veggies, for a stir-fry recipe like this Black Pepper Chicken, or for Keto treats like these Almond Butter Cookies.
  • Keto Sweeteners – They have options like monkfruit, stevia, swerve and erythritol. We prefer to use erythritol to add a little sweetness to simple treats like these Healthy Peanut Butter Balls.
  • Keto Snacks – Nuts, beef jerky and pork rinds FTW!

Conclusion: So is Thrive Market Worth it?

We love Thrive Market, mostly because it’s convenient and saves us time. But it’s not for everyone.

Generally, Thrive market is a good fit if you:

  • Have trouble finding foods for your specific diet
  • Don’t live close to specialty stores like Whole Foods
  • Prefer to shop online vs. going to local stores

It might not be a good fit if you:

  • Don’t follow a specific or restrictive diet
  • Can find all of the products you need easily at local stores
  • Prefer to shop in person and not online
  • Don’t want to pay a membership fee to shop

Interested in giving Thrive Market a try after reading this review?

Use this link to start shopping at Thrive Market today. You’ll get 25% off your first order, a free gift and receive a free 30-day trial membership (affiliate link).

No strings attached, simply cancel if you don’t like the membership.

We do make a small commission if you shop at Thrive Market through this link. We’re committed to only sharing the brands and partners we use and love with our community. We appreciate your support of The Real Simple Good Life and our partners.

Thrive Market Frequently Asked Questions

Is Thrive Market better than Amazon?

They are both online marketplaces, but Thrive is specifically focused on selling a smaller number of healthy food and related lifestyle products. Get the details in our full review.

What should I buy at Thrive Market?

Anything for the Gluten-free, Paleo, Whole30, Vegan or Keto diets. Plus products for household, pets and kids. Get the details in our full review.

Does Thrive Market have a free trial?

Yes, they have a free 30-day trial membership period. You must cancel your membership before the trial period is over to avoid paying a membership fee. Get the details in our full review.

Do you really save money with Thrive Market?

Typically members save an average of $32 per order. With an annual membership cost of $60, you can save money with only two orders. Get the details in our full review.

How much does a Thrive Market membership cost?

The membership is offered on a yearly basis for $59.95 or a monthly basis for $9.95. Get the details in our full review.

How much is shipping with Thrive?

Thrive provides free shipping on all orders over $49. Orders under this amount are charged standard shipping rates. Get the details in our full review.

Is it hard to cancel Thrive Market?

You can cancel your Thrive Market membership at any time with no early termination fees by contacting them by live chat or by email. Get the details in our full review.

Like this Post?


Split image with text overlay of is thrive market worth it, our family's review. Images of couple with a box and food products on the counter.
Is Thrive Market Worth It? Our Family’s ReviewIs Thrive Market Worth It? Our Family’s Review