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Is Thrive Market Worth It? Our Family’s Review

Originally published October 14, 2018. Last updated May 6, 2020.

Is Thrive Market worth it? Will you actually save money and time using the online grocer? How does the membership work? We answer all of your burning questions in our family’s review.

Justin and Erica Winn in the kitchen with Thrive market box and food products on the counter

What is Thrive Market?

If you’re not familiar with Thrive Market, it’s a membership-based website featuring organic brands, many natural products and health foods.

You’ll find a lot of:

  • Pantry staples
  • Baking supplies
  • Healthy snacks
  • Desserts
  • Clean home goods
  • Healthy personal care products

They also recently started selling:

  • Grass-fed beef
  • Sustainable seafood
  • Organic chicken
  • Pasture-raised pork

Ready to dive in and try Thrive Market without reading our entire review?

Use this link to start shopping at Thrive Market today. You’ll get 25% off your first order and a free 30-day trial membership (affiliate link).

We do make a small commission if you join Thrive Market. We’re committed to only sharing the brands and partners we use and love with our community. We appreciate your support of The Real Simple Good Life and our partners.

Justin and Erica Winn in the kitchen sticking hands in a Thrive Market box

Thrive Market Review: Our Family’s Experience

We have personally been Thrive Market members for several years now and recommend it to others for the following reasons:

  • Convenience – Everything is delivered to your door! It’s easy to keep our pantry stocked with our favorite Paleo and Whole30 products.
  • It’s easy – You easily can shop by diet (Paleo, Keto) or category (Pets, Beauty) to get directly to the products you need.
  • Variety – We love trying new healthy products. Thrive consistently stocks new brands and products to try.
  • It’s affordable: We’ve found that prices are generally comparable or lower at Thrive Market than at specialty stores like Whole Foods and Natural Grocers.

Overall, we really love shopping online at Thrive Market because it saves us time.

Thrive Market Membership Cost: How it Works

There are two membership options to choose from:

  • A monthly membership for $9.95 per month
  • An annual membership for $59.95 per year

If you purchase an annual membership, Thrive actually guarantees that it will pay for itself through savings on purchases.

For example, if your membership fee was $60, and you only saved $40 in the year, they will automatically add a $20 credit to your account. Sounds pretty good huh? Read the full policy here.

Interested in giving it a try for free?

Try Thrive Market free for 30 days to see if you like it. Save 25% off your first order using this link (affiliate link).

NOTE: If you decide you don’t want the membership you have to cancel it before the 30-day trial period expires. 

Thrive Market Shipping

Getting healthy products delivered to your doorstep is the best feature of shopping at Thrive Market!

We have placed a lot of orders through Thrive Market and they are packaged very well. For example:

  • Glass is wrapped to prevent breaking
  • Things like chips are packed so they don’t get crushed
  • Items that could melt are shipped with an ice pack

Even though the packaging is always good, we have had a couple of orders where products were damaged/broken during shipping. When this happened we just sent them an email and the products were promptly re-shipped.

We think it’s important to note that Thrive is committed to better packaging, shipping and warehouse practices like:

  • 100% post consumer recyclable packaging
  • Carbon neutral shipping certification through carbonfund.org
  • Smarter packing consistently to reduce packing materials
  • Efficient warehouses (90% of waste is recycled or reused)

Most orders are delivered within 2-3 business days and shipping is free on orders over $49.

Shipping is only available to locations in the contiguous U.S. They currently don’t deliver to Alaska, Hawaii, Puerto Rico or Canada – but hope to in the future.

The best features of Thrive Market

Thrive Market has some unique features that make shopping very convenient and save time and effort.

  • SORT BY DIET:
    • Easily sort and filter products and pages by dietary needs. Just filter your page to only show products that are compliant with the diet you are looking for (Gluten-free, Paleo, Keto, Etc.)
  • AUTOSHIP:
    • Set any product to automatically autoship monthly. Perfect for regular pantry staples or personal care items like toothpaste.
  • KITS:
    • Starter kits – These generally contain 5-10 staple & popular products from categories such as Paleo, Whole30, Vegan, Keto, etc.
    • Themed kits – A bundle of products from categories such as home cleaning, spices, gluten-free baking, snacks and best sellers.
  • FREEBIES:
    • Occasionally when you order, Thrive Market will throw in a product absolutely free!

Thrive Market for the Paleo Diet

Thrive Market is THE place to shop online for all of your Paleo pantry staples. You can browse a list of our Thrive favorites here. Some of our most used Paleo pantry items are:

You can browse the entire Thrive Market Paleo category here.

Thrive Market for Whole30

First off, if you are considering a Whole30, be sure to check out our dedicated Whole30 page.

Thrive Market is a great place to shop for Whole30 compliant items, you can browse all of their Whole30 approved products here.

We created a Whole30 Starter Kit to go along with our free Whole30 meal plans. This kit covers pantry staples you’ll need to follow the plans and crush the Whole30! In addition to this, Thrive carries time-saving Whole30 products like:

  • Ketchup – Because who wants to make their own ketchup. It’s perfect for these Jicama Fries too!
  • Beef Jerky – With several brands and flavors to choose from, it’s easy to pick up this protein packed snack.
  • Marinades & Dressings – These can come in VERY handy when you need to make a Whole30 meal in a pinch. A few good sauces can help you make it through your Whole30.

Thrive Market for the Keto Diet

With the Keto diet blowing up lately, you might be looking for a good place to find Keto friendly products to stock up on.

Thrive is a great place to buy Keto products, here is a link to their dedicated Keto category. Some of Keto favorites we always keep on hand are:

  • Ghee – The perfect cooking fat for the Keto diet. Use it to add a buttery flavor to roasted veggies, for a stir-fry recipe like this Black Pepper Chicken, or for Keto treats like these Almond Butter Cookies.
  • Keto Sweeteners – They have options like monkfruit, stevia, swerve and erythritol. We prefer to use erythritol to add a little sweetness to simple treats like these Healthy Peanut Butter Balls.
  • Keto Snacks – Nuts, beef jerky and pork rinds FTW!

Conclusion: So is Thrive Market Worth it?

We love Thrive Market, mostly because it’s convenient and saves us time. But it’s not for everyone.

Generally, Thrive market is a good fit if you:

  • Have trouble finding foods for your specific diet
  • Don’t live close to specialty stores like Whole Foods
  • Prefer to shop online vs. going to local stores

It might not be a good fit if you:

  • Don’t follow a specific or restrictive diet
  • Can find all of the products you need easily at local stores
  • Prefer to shop in person and not online
  • Don’t want to pay a membership fee to shop

Interested in giving Thrive Market a try after reading this review?

Use this link to start shopping at Thrive Market today. You’ll get 25% off your first order and a free 30-day trial membership (affiliate link).

No strings attached, simply cancel if you don’t like the membership.

We do make a small commission if you shop at Thrive Market through this link. We’re committed to only sharing the brands and partners we use and love with our community. We appreciate your support of The Real Simple Good Life and our partners.


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Split image with text overlay of is thrive market worth it, our family's review. Images of couple with a box and food products on the counter.

8 thoughts on “Is Thrive Market Worth It? Our Family’s Review

  • Just starting a medically necessary Paleo diet and have been totally lost as to how to begin? Your site has been extremely helpful and provided resources as well! Thank you so much!! Recipes are great if you know what the ingredients are and how to get them! Thanks again.

  • Ugh! Was excited to find your website and loved so much about it until I realized you are affiliated with Thrive Market. They are such a dishonest company. Tricking people with their membership fees, not refunding items that are spoiled, and the prices are either the same as local stores or more expensive. Very deceitful company. Read their reviews from non-affiliated sites.

    • Lynda – Thanks for sharing your opinion. We’ve personally had nothing but positive experiences with Thrive and we were members long before we became affiliates with them. In our opinion, the membership fees are clear and worth the price and the product prices are competitive. We love the convenience of being able to get quality products delivered to our door and cut some of the hassle out of shopping. Hopefully you enjoy our website and recipes.

  • How has their stock and shipping been during Covid-19? I can’t join if their stock is always out and shipping is overly delayed.

    • Hey there – they were behind on shipping with Covid-19, but are back to shipping out new orders in 48 hours or less! As for stock, some things are out of stock, but I looked up the items we typically order – ghee, marinara sauce, coconut aminos, fish sauce, meat sticks, coffee, cleaning products, grain free chips/crackers, etc. and they are all in stock currently. The main things I noticed were out were coconut milk and almond milk.

  • I absolutely love Thrive Market, I have been a member with them for several years now and love their products. This is a great post for those wanting to know more about Thrive Market.

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